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RECRUITMENT PLAN (Digital Marketing (Employment Websites (vnwork,…
RECRUITMENT PLAN
Digital Marketing
Website
SEO
SEM
Google Adwords
Cốc Cốc Advertising
Build content
Projects
Events
Training programs
Build Back-End System
Display Commission of Agents
Auto Promote list top Producers
Mobile app for Personal Dashboard
Build website wireframe
Social Media
Facebook
Group
Recuirtment Page
Brand Page
Youtube
Instagram
Email Marketing
Online PR
Display Advertising
Adnetwork banner
Google Display Network
Employment Websites
vnwork
Careerbuilder
timviecnhanh
vieclam24h
Intershipvn
Ybox
Vietnamwork
Brand Target Audiences
Agents ( Main TA - 80%)
ECB (8%)
Buyers (7%)
Developers (5%)
Marketing Objectives
Communication Objectives
Recuirt Agents
Recuirt-Partime Agents
Recuirt Full-time Agents
Branding Huttons VNC
Promote Training Programs
KPI
150 Agents Register
Recuirment Goals every Quarters
Agents Active percentage: 40%
Budget?
Branding
Build Community
Build Community Engagement
Brand Referal
Brand Awareness
Brand Loyalty
Brand Demand
KPI
Business Objectives
Profit
Branding
Offline Marketing
Jobfair in Universities
Brand Mission
Timeline