Emerging Tech
Social Media
Cloud Computing
Passive
Listen to customer voice
Source of intel
Identify market opportunities
track / respond to probs
Active
PR and Direct marketing
Leverage personalities to engage customers
Ability to target niches
10 type of twitter users (Appendix 2, table 3
4 types of fb users (Appendix 2, table4)
Metrics worth tracking
Traffic Volume
Reach
Engagement
Influence (ie like with using Klout)
Share of voice - compared to others / other issues
Amplifying
Social Distribution - Initial reach via digital channels
Amplification - shared originally or via paid engagement
Tech structure (Appendix 2, table 5)
Def by NIST - Model for enabling convenient, ubiquitous on-demand market access to shared pool of configurable computing devices that can be rapidly provisioned with minimal management effort or interaction.Composed of 5 essential characterisitcs, 3 services models and 4 deployment models
Characterisitcs
On demand / self service - can unilaterally provision capability without requiring human interaction with service provider)
Broad network access - Capabilities available over network and accessible through different client platforms (mobile, tablet ...)
Resource pooling (diff virtual and physical device dynamically re-assigned to meet demand)
Rapid elasticity (capabilities elastically provisioned and released with demand)
Measured service (Automatically optimize leveraging a metering capability and reporting to provide transparency)
Deployment models
Private cloud
Public cloud
Hybrid Cloud
Community Cloud
Service Model
Saas (can use provider applications)
PaaS (can use own applications)
IaaS (Processing, storage, networks and other fundamentals)
Appendix 2, table 6 - service model use
M Commerce
Block Chain
IoT
A behaviour, not a tech
Almost x14 groweth b/w 2014 and 2019
Examples
Bill payment
Money Transfer
Retail transaction
Travel Ticketing
Mobile Banking
Most shopper (74%) do pre-shoppingresearch via a retailer's website, 43% use email, 36% check out mobile app.
Questions to ask yourself
How does mobile help me get more ppl in my store? (on or off-line)
What's diff abt my mobile website that would have ppl try us who have never before?
I am posting deal, how do I know that is driving traffic and to which location?
We invest in search marketing, how do I know that is paying off?
How do I learn who my best customers are, and how can I get them to bring their friends?
Offline advertising is a catylyst
Is the e-commerce being done
via mobile vendor website (Responsive v/s Adaptive)
Or app
M-Commerce Growing
The stakeholders
Customers
Point of Sale Providers
Merchants
Bill providers and aggreggators
Distrubters
OEM
Mobile Finance Service Providers
Developers
Banks
Telecom Operators
Network Providers
Punchline: More than just 2 parties invovled
Tech stuff
Based on cryptographic tech
Relatively Immutable (once recorded, doesn't change, can't cancel; transaction)
Each block could be a number of transactions
Zero block made, then transactions recorded after it
How it works
- Transaction requested
- Broadcasted to P2P network consisting of computer nodes
- Nodes validate transaction and the user's status using algorithsm
- A verified transaction can involve crypto-currency, contracts, records, or other info
- Once verified, transaction combined with other to create a new block of data for the ledger
- New block added to existing blockchain in a way that is permanent and unalterable.
Cryptocurrency
No intrinsic value (like gold)
No physical form
Supply not determined by a central bank
Each block has own hash and height (position in block chain)
Confirm by proof of work and proof of stake (popularity contest)
If more than 50% nodes compromised, problem
Hyperledger
Smart Contracts
Assets placed in wallet for holding until commitment fulfilled or contract expires
- Terms and conditions of contracts are established
- Events trigger contract execution
- Terms of contract dictate movement of value
- Settlement
Cryptocurrency automatically settled
Physical stuff - changes to account on the ledger will match off-chain settlement instructions
How it works
- Nodes catch data (diff from block chain nodes)
- Gateways
- Data lakes
- Computing
Leads to increased
IP addresses
Bandwidth use
Risk (DDOS, security)
Uses
Lower power data collection devices (sensors)
Facilitate day to day living (ie Smart homes)
Low latency applications (smart vehicles, remote robots)
like a public accounting document - can be made as transparent or opaque as needed