Emerging Tech

Social Media

Cloud Computing

Passive

Listen to customer voice

Source of intel

Identify market opportunities

track / respond to probs

Active

PR and Direct marketing

Leverage personalities to engage customers

Ability to target niches

10 type of twitter users (Appendix 2, table 3

4 types of fb users (Appendix 2, table4)

Metrics worth tracking

Traffic Volume

Reach

Engagement

Influence (ie like with using Klout)

Share of voice - compared to others / other issues

Amplifying

Social Distribution - Initial reach via digital channels

Amplification - shared originally or via paid engagement

Tech structure (Appendix 2, table 5)

Def by NIST - Model for enabling convenient, ubiquitous on-demand market access to shared pool of configurable computing devices that can be rapidly provisioned with minimal management effort or interaction.Composed of 5 essential characterisitcs, 3 services models and 4 deployment models

Characterisitcs

On demand / self service - can unilaterally provision capability without requiring human interaction with service provider)

Broad network access - Capabilities available over network and accessible through different client platforms (mobile, tablet ...)

Resource pooling (diff virtual and physical device dynamically re-assigned to meet demand)

Rapid elasticity (capabilities elastically provisioned and released with demand)

Measured service (Automatically optimize leveraging a metering capability and reporting to provide transparency)

Deployment models

Private cloud

Public cloud

Hybrid Cloud

Community Cloud

Service Model

Saas (can use provider applications)

PaaS (can use own applications)

IaaS (Processing, storage, networks and other fundamentals)

Appendix 2, table 6 - service model use

M Commerce

Block Chain

IoT

A behaviour, not a tech

Almost x14 groweth b/w 2014 and 2019

Examples

Bill payment

Money Transfer

Retail transaction

Travel Ticketing

Mobile Banking

Most shopper (74%) do pre-shoppingresearch via a retailer's website, 43% use email, 36% check out mobile app.

Questions to ask yourself

How does mobile help me get more ppl in my store? (on or off-line)

What's diff abt my mobile website that would have ppl try us who have never before?

I am posting deal, how do I know that is driving traffic and to which location?

We invest in search marketing, how do I know that is paying off?

How do I learn who my best customers are, and how can I get them to bring their friends?

Offline advertising is a catylyst

Is the e-commerce being done

via mobile vendor website (Responsive v/s Adaptive)

Or app

M-Commerce Growing

The stakeholders

Customers

Point of Sale Providers

Merchants

Bill providers and aggreggators

Distrubters

OEM

Mobile Finance Service Providers

Developers

Banks

Telecom Operators

Network Providers

Punchline: More than just 2 parties invovled

Tech stuff

Based on cryptographic tech

Relatively Immutable (once recorded, doesn't change, can't cancel; transaction)

Each block could be a number of transactions

Zero block made, then transactions recorded after it

How it works

  1. Transaction requested
  1. Broadcasted to P2P network consisting of computer nodes
  1. Nodes validate transaction and the user's status using algorithsm
  1. A verified transaction can involve crypto-currency, contracts, records, or other info
  1. Once verified, transaction combined with other to create a new block of data for the ledger
  1. New block added to existing blockchain in a way that is permanent and unalterable.

Cryptocurrency

No intrinsic value (like gold)

No physical form

Supply not determined by a central bank

Each block has own hash and height (position in block chain)

Confirm by proof of work and proof of stake (popularity contest)

If more than 50% nodes compromised, problem

Hyperledger

Smart Contracts

Assets placed in wallet for holding until commitment fulfilled or contract expires

  1. Terms and conditions of contracts are established
  1. Events trigger contract execution
  1. Terms of contract dictate movement of value
  1. Settlement

Cryptocurrency automatically settled

Physical stuff - changes to account on the ledger will match off-chain settlement instructions

How it works

  1. Nodes catch data (diff from block chain nodes)
  1. Gateways
  1. Data lakes
  1. Computing

Leads to increased

IP addresses

Bandwidth use

Risk (DDOS, security)

Uses

Lower power data collection devices (sensors)

Facilitate day to day living (ie Smart homes)

Low latency applications (smart vehicles, remote robots)

like a public accounting document - can be made as transparent or opaque as needed