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Resistance (3 components (affective = I don't like it, cognitive = i…
Resistance
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Building Resistance
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smoking-example = explain to children that other people think differently about smoking (that it is not that bad), let them think of counterarguments = in high school more resistent to influence attempts to make them start smoking
building resistance in health contexts = how do we increase our resistance to subsequent reactance that results from persuasive health appeals?"
inoculate (impfen) against negative health messages, promoting health behavior
inoculating against resistance = inoculation message forwarning for psychological reactance will increase persuasiveness of message by reducing reactance to health message
Binge-drinking example = inoculation decreased eprceptions of threat to freedom and reacance experineces to health message
inoculation significantly associated with lower intention to drink alcohol via "threat of freedom" and "reactance" (mediators)
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Pro-ana-site = placing warning befor entering site; so building reactance AGAINST site, but overcoming resistance to the warningtext itself
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A motivational state, in which people have the goal to reduce attitudinal or behavioral change or to retain one's current attitude
Embodied Resistance = using your facial expression as resistance tool (e.g. refusing to smile) --> can be used in case of emotional ads (40% use positive emotions)