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Principles of Marketing (Design Customer Value-Driven Strategy & Mix…
Principles of Marketing
Marketing Process
Partner to Build Customer Engagement, Value & Relationshop
Create Customer Value & Engagement
Marketplace & Customer Value
Manage Marketing Information to Gain Customer Insights
Consumer Market & Buyer Behavior
Analyze Marketing Environment
Business Market & Business Buyer Behavior
Design Customer Value-Driven Strategy & Mix
Create Value for Target Customers
Products, Services & Brands
New Product Development & Life Cycle
Pricing & Strategies
Marketing Channels
Retail & Wholesale
Engage Customers & Communicate Customer Value
Advertising & Public Relations
Personal Selling & Promotion
Direct, Online, Social Media & Mobile Marketing
Extend Marketing
Create Competitive Advantage
Global Marketplace
Social Responsibility & Ethics