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'How technology disrupted the truth' how tech disrupted the truth

- - - - merely reporting false account
        
        correction in small print
      - eg. Piggate: an uncorroborated anecdote that during his university years former British Prime Minister David Cameron put a "private part of his anatomy" into a dead pig's mouth as part of an initiation ceremony for the Piers Gaveston Society.
        
        the story was reported in dozens of newspapers and repeated in millions of tweets, Facebook updates, which many people presumably still believe to be true today.
      - up to reader to decide on truth. based on: gut instinct? intuition? mood?
    - - deceptive claims
        
        eg. £350m a week spare to spend on the NHS, reduced immigration (UK vote-leave campaign)
        
        dismissing opposing factos (e.g. Project Fear in UK's Brexit campaign)
        
        fighting facts with fantasy
      - politicians fail to deliver what they promise
      - Advertising Standards Authority has no power to police political claims
    - - no consensus about the truth
      - fact: merely a view someone feels to be true?
      - too much of the press exhibited a bias towards the status quo and a deference to authority
        
        public distrust in information. especially ones that are uncomfortable and out of sync with their own views.
- - - - chasing pages views
      - clicks
      - advertising (for investment)
    - - attract traffic with false reports designed to look like news -> widely shared on social networks.
      - misleading or sensationally dishonest
  - - - public-interest
      - keeping the powerful honest on behalf of the less powerful.
      - help people make sense of the world and their place in it.
      - providing facts and reliable information which is essential for the functioning of democracy.
      - fighting for a public space
      - taking responsibility for creating the kind of world we want to live in.