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My PDS
Name: Lizelle van Tonder
Position: Marketing Executive
Direct…
My PDS
Name: Lizelle van Tonder
Position: Marketing Executive
Direct Manager: James Inston
Time Frame: July-Dec 2017
My Learning Objectives
New Improved Skills
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Planning, sold MP + Budget
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My Career Aspirations
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Action Plan
Keep an open mind, and consistently re-evaluate marketing performances, and always investigate opportunities to think out the box
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My performance standards
X % of delegates secured from DM
Total Marketing ROI (Total rev / DM+DS spend)
Marketing ROI on delegate revenue (Delegate revenue / DM+DS spend)
Total Direct Marketing ROI (Total rev / DM spend)
Direct Marketing ROI on delegate revenue (Total rev / DM spend)
Average lead time
Average inbounds per event
Average conversion rate
Total records uploaded to database
New records uploaded to database
I measure my performance according to the level of support I provide to my Managers in achieving the 10 KPI's on the left. The support I provide is in the form of the activities my managers delegate to me.
My individual objectives
New Ideas
- To improve conversion rates: Designing landing pages based on our audience profiles, where they are in the sales funnel and what we want them to do. This will also help us develop smarter Adwords ads, and support our email marketing efforts.
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Supporting Sales and top of mind awareness by developing stronger, and more useful content, and distributing it via relevant platforms.
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Gaining more involvement from speakers, to help produce better quality content.
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Systems, processes, methodologies
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Better training on systems, extracting full capabilities
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Commercial Aid
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Improve my personal of work, adding to the event's overall experience.
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