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Customer Insights (Marketing Research Process (iii)Implementing the…
Customer Insights
Marketing Research Process
ii)Developing the Research Plan
for Collecting Information
Data Collection and Contact Methods
Qualitative Research
Quantitative Research
iii)Implementing the Research Plan
Collecting and Analysing the Data
Primary Data
Secondary Data
Observation Research
Survey Research
Experimental Research
Telephone Interviews
Face-to-Face Interviews
Focus Groups
Online Marketing Resrarch
Sampling process
Select Sampling Method
Determine Sample Size
To Specify the Target Population
Research Instruments: Questionairre
i)Defining the Problem and Research Objectives
Descriptive Research
Casual Research
Exploratory Research
iv)Interpreting and Reporting the Findings
Customer Relationship Management
Benefits and Limitations of Research
Presenting Findings through Infographics
Marketing Research
a)Types of Marketing Research
Distribution Research
Product Research
Pricing Research
Sales Promotion Research
Market Research
b)Importance of Marketing Research
To make Marketing Decisions
Maximize Profits
Survive The Competition
Increasing Sales
Decide on Target Marget
Identifying the Potential Problem
Use as an Evaluation Tool
Introduction:
Customer Insights
Marketing Information System
Assessing Marketing Information Needs
Developing Marketing Information:
Internal Databases
Marketing Intelligence
Marketing Research