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Market Entry Strategies (Intermediate Modes (Advantages/Disadvantages…
Market Entry Strategies
Externalization
Export Modes
Direct Exporting
Advantages/Disadvantages
Low Risk
Low Control
High Flexibility
Low Costs
Cooperative Exporting
Piggybacking
Indirect Exporting
Internalization
Hierarchical Modes
Advantages/Disadvantages
Low Flexibility
High Risk
High Control
High Costs
Region Centers (Head Quarters)
Domestic-based Sales Rep.
Transnational Organization
Sales & Production Subsidiary
Resident Sales Rep./Branch/Sales Subsidiary
Buying a Company
Greenfield Investments
Intermediate Modes
Licensing
Advantages/Disadvantages
Some Flexibility
Shared Risk
Shared Costs
Medium Control
Management Contracting
Franchising
Strategic Partnering/Joint Venture
Contract Manufacturing
Turnkey Projects