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Planned Behavior Change & the use of theory (PATH-Protocol (*Analysis*…
Planned Behavior Change & the use of theory
systematic & theory-based approach is essential
systematic
diagnosis
development
implementation
evaluation
#
use theory to (1) define program objectives (2)
select methods and applications
Reasoned Action Approach
Social Cognitive Theory
learning through observing models
Self-regulation Theories
(step 2)
Awareness & Action
Goal-Setting
Theory (step 3)
characteristics of goals
leads to better performance
method --> goal setting; determinants--> self-efficacy & skils
Theories of
automatic behavior
(steps 1-3)
Dual-System Models
Impulsive Behavior
make behavior reasoned
disrupt automaticity, e.g. context change
PRECEDE - PROCEED MODEL
Step 1 of IM is first 3-4 phases of PP-Model
Logic Model of the
Problem
FLIP
Logic Model of
Change
Logic Model of
Intervention
Diagnosis & Development
Implementation & Evaluation
Socio-ecogological approach
what do the agents in the environment need to do to make the environmental change?
community
society
organization
interpersonal
individual
changing needs understanding
Elaboration Likelihood Model
central
route -->
persistent
change
motivation
high &
ability
high = high elaboration
focus on message
content & quality
peripheral
route -->
unstable
change
motivation
low
and/or ability low =
low elaboration
focus on argument
quantity, source attractiveness
IM Perspectives
Theory & Evidence
core processes
question, brainstorm, literature review, apply theory & validate
Participation
in Program Planning
project team, target population, stakeholders, expertise, link program users & developers!
Ecological Model & Systems thinking
agents!
Succesful behavior change
behavior theory
know theories that help explain what people think, feel or do
behavior change theory
know theories that help you change what people think, feel or do
protocol
know how to develop, implement and evaluate interventions systematically and effectively
Applied Psychology
problem-driven
problem solving
multi-theories
R^2
theory-driven
testing theory
single theory
external validity
Key determinants of Behavior
(Step 1 & 2)
strong positive intention
no environmental constraints
necessary skills
Environmental Theories
Power
as key to creating change
3-process theory of Power
Persuasion
Control
Coercion
Authority
Stakeholder Theory
= key agents in community, organisation & society
power
= ability to impose their will
legitimacy
= perception that their actions are appropriate
urgency
= requirement of immediate action
PATH-Protocol
*P
roblem*
Problem Definition
*A
nalysis*
2a) Outcome Variable
2b) Brainstorm determinants
2d) find theories
topic, concept & general theory approach
2c) Review findings
2e) concept approach
*T
est*
Process model
*H
elp*
solution (step 2-6)
PAT
of PATH are
Step 1 of IM
(needs assessment)