MarCom Group 2018 Objectives

Community Health, Education, and Development

Local Journalism Information Consumption

Innovation, Entreprenuership, & Investment

Business & Digital Development

Civic Engagement & Political Candidacy

Objective: Develop Key Community Assets and Services to Ensure conditions for public health and sustainable, smart growth

Objective: Civic engagement and participation through improved and expanded local news, journalism, and information sharing

Objective: Catalyze development liquidity by creating a community culture of shared investment and innovation-enabled impact through social entrepreneurship and creative, place-based problem solving.

Objective: empower current enterprises/employers for greater success in the rapidly changing modern economy, and improve community's economic base

Key Result 1: making it easy -"questions and actions" to run and participate

Key Result 1: globally-competitive innovation Industry-driven education and workforce development

Key Result 1: modern presentation of governmental & local affairs news

Key Result 1: cooperative incubator model with 3ME to increase new enterprise startup and success

Key Result 1: enterprise digitization, sophistication, and model modernization

Key Result 2: mission-driven public interest brand journalism

Key Result 3: workforce pipeline connection and impact sourcing

Key Result 2: local innovation fund to increase participation and capital availability

Key Result 2: positive branding/asset optimization

Key Result 3: social capital generation and mission-driven public interest journalism

Key Result 2: improve early education metrics

Key Result 3: community-specific and modernized primary care infrastructure for blue zone designation

Key Result 2: selling concept of campaign like that of startup, for both candidates and contributors

Key Result 3: Money, Marketing, Mentorship

objective: More young, minority, socially entrepreneurial candidates for local offices and shared-mission candidates/causes for larger office

Key Result 4: collective impact strategy/resource pooling for blue zone qualification

Key Result 3: Modern Industry Development with higher skill, higher wage heuristics and globally-competitive assets and more attractive to new or external investment

Key Result 4: community- and innovation-driven clarity in most pressing problems and most effective solutions

MarCom Solutions guides MarCom Institute client team students on how to best solve problems

Blue Ocean Strategies

Digital Presence & Brand Marketing

MarCom Strategies Clients producing large campaigns around issues, injustices, and information relevant to their component of the shared mission. (e.g., Bowles and food insecurity or livingston and health care) as key stakeholders in conversation

the MarCom Institute Client Teams create scaled ecosystem through combined journalistic activity

the MarCom Institute Partner Reports, white papers, and local media/social content

empowering local news or media organization with resources needed to achieve shared mission through MarCom Solutions office hours and the MarCom Institute Community Services division

Local PR through client team content and digital real estate brokerage

local news and public affairs digestibly deconstructed for your news feed

e.g., Merced Town Halls

e.g., the Community Engagement Challenge

e.g., city council campaign content

client teams intentionally chosen to represent cross section of industries and sectors for collective impact by design. In today's digital economy, and every company has to be a media company first.

Reinventing Philanthropy through the MarCom Institute

MarCom Capital

Reiventing Primary Care for low income, chronically ill, physician short community

Community Health Campus

United Way Ed Coordination pre-k and 3rd grade ed programs with MCOE and PH

knowledge from MarCom Strategies own problem solving and Client Services input into a database of industry-driven solution best practices (kind of like a DSM) and then turn into applied curriculum for the MarCom Institute client teams

Social Enterprise Hub & Resource Center

United Way, Chamber of Commerce, Main Street Association, MarCom Group all moved into same building to centralize and combine efforts for greater synergy and decreased redundancy

Promadoras and team-based care model for physician shortage and social determinants of health

Health Hacks to make healthy option easy option and empower with information about efficacy toward better health behaviors

improve in distribution of nutririous foods locally for food insecurity

Advocacy for better, more effective access and empowerment toward self reliance as 51% of merced county qualifies for medical

CTE funding to bring together private and public partners for more industry focused education

Funding specific campaigns and causes

Providing Services and strategic or policy guidance to candidates/causes with shared mission, either charged or donated

Project-based incubator with the MarCom Institute Students

Accelerator Workshops

Social Impact Fellows

MarCom imPACt

Campaign to share the "run of office package" and promoting benefits of running or participating

Livingston Community Health