MarCom Group 2018 Objectives
Community Health, Education, and Development
Local Journalism Information Consumption
Innovation, Entreprenuership, & Investment
Business & Digital Development
Civic Engagement & Political Candidacy
Objective: Develop Key Community Assets and Services to Ensure conditions for public health and sustainable, smart growth
Objective: Civic engagement and participation through improved and expanded local news, journalism, and information sharing
Objective: Catalyze development liquidity by creating a community culture of shared investment and innovation-enabled impact through social entrepreneurship and creative, place-based problem solving.
Objective: empower current enterprises/employers for greater success in the rapidly changing modern economy, and improve community's economic base
Key Result 1: making it easy -"questions and actions" to run and participate
Key Result 1: globally-competitive innovation Industry-driven education and workforce development
Key Result 1: modern presentation of governmental & local affairs news
Key Result 1: cooperative incubator model with 3ME to increase new enterprise startup and success
Key Result 1: enterprise digitization, sophistication, and model modernization
Key Result 2: mission-driven public interest brand journalism
Key Result 3: workforce pipeline connection and impact sourcing
Key Result 2: local innovation fund to increase participation and capital availability
Key Result 2: positive branding/asset optimization
Key Result 3: social capital generation and mission-driven public interest journalism
Key Result 2: improve early education metrics
Key Result 3: community-specific and modernized primary care infrastructure for blue zone designation
Key Result 2: selling concept of campaign like that of startup, for both candidates and contributors
Key Result 3: Money, Marketing, Mentorship
objective: More young, minority, socially entrepreneurial candidates for local offices and shared-mission candidates/causes for larger office
Key Result 4: collective impact strategy/resource pooling for blue zone qualification
Key Result 3: Modern Industry Development with higher skill, higher wage heuristics and globally-competitive assets and more attractive to new or external investment
Key Result 4: community- and innovation-driven clarity in most pressing problems and most effective solutions
MarCom Solutions guides MarCom Institute client team students on how to best solve problems
Blue Ocean Strategies
Digital Presence & Brand Marketing
MarCom Strategies Clients producing large campaigns around issues, injustices, and information relevant to their component of the shared mission. (e.g., Bowles and food insecurity or livingston and health care) as key stakeholders in conversation
the MarCom Institute Client Teams create scaled ecosystem through combined journalistic activity
the MarCom Institute Partner Reports, white papers, and local media/social content
empowering local news or media organization with resources needed to achieve shared mission through MarCom Solutions office hours and the MarCom Institute Community Services division
Local PR through client team content and digital real estate brokerage
local news and public affairs digestibly deconstructed for your news feed
e.g., Merced Town Halls
e.g., the Community Engagement Challenge
e.g., city council campaign content
client teams intentionally chosen to represent cross section of industries and sectors for collective impact by design. In today's digital economy, and every company has to be a media company first.
Reinventing Philanthropy through the MarCom Institute
MarCom Capital
Reiventing Primary Care for low income, chronically ill, physician short community
Community Health Campus
United Way Ed Coordination pre-k and 3rd grade ed programs with MCOE and PH
knowledge from MarCom Strategies own problem solving and Client Services input into a database of industry-driven solution best practices (kind of like a DSM) and then turn into applied curriculum for the MarCom Institute client teams
Social Enterprise Hub & Resource Center
United Way, Chamber of Commerce, Main Street Association, MarCom Group all moved into same building to centralize and combine efforts for greater synergy and decreased redundancy
Promadoras and team-based care model for physician shortage and social determinants of health
Health Hacks to make healthy option easy option and empower with information about efficacy toward better health behaviors
improve in distribution of nutririous foods locally for food insecurity
Advocacy for better, more effective access and empowerment toward self reliance as 51% of merced county qualifies for medical
CTE funding to bring together private and public partners for more industry focused education
Funding specific campaigns and causes
Providing Services and strategic or policy guidance to candidates/causes with shared mission, either charged or donated
Project-based incubator with the MarCom Institute Students
Accelerator Workshops
Social Impact Fellows
MarCom imPACt
Campaign to share the "run of office package" and promoting benefits of running or participating
Livingston Community Health