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Social Influence (Minority influence (Flexibility (Accepts compromises/…

- - - - When a person identifies with the group & publicly changes opinion/behaviour, even though they may not agree with all the values & norms.
    - - When a person only superficially changes public opinions but privately doesn't change opinions/values.
    - - When a person genuinely accepts the norms & values of group, & is both a private & public change of behaviour/opinions.
  - - - Conforming when we believe the majority is right, likely when situation is ambiguous/new, may lead to internalisation.
    - - Conformity to be liked/accepted by others, likely in situations where we seek social approval, may lead to compliance.
- - - - Respect & obedience for authority.
        
        Contempt for inferior people in society.
        
        Conventional attitudes towards sex, race & gender.
        
        Powerful leader to reinforce traditional values, e.g. Love of country.
        
        Inflexible, either right or wrong.
    - - Formed from harsh parenting.
        
        Strict discipline
        
        Conditional love
        - Scrapeboating: fear of parents displaced on to weaker individuals.