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Culture (ASCH'S CONFORMITY (Group influenced decisions, 37% subjects…
Culture
ASCH'S CONFORMITY
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NORMATIVE CONFORMITY: to fit in, fear of rejection
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Popular Culture
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Seen as shallow, not much thinking involved - inferior
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Beginning to merge with High culture - more accessible due to internet, TV, movies (e.g. Shakespeare made into movies)
CULTURAL HYBRIDITY
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Seen in music, fashion, food
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CULTURAL DIVERSITY
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Intra-cultural diversity: differences within cultures, e.g. subcultures
Consumer Culture
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'Conspicious consumption' where individuals consume branded goods in a blatant attempt to construct an identity and gain status in the eyes of others is the norm - encouraged by the media
Global Culture
The transmission of ideas, meanings and values around the world e.g. McDonalds, Nike. Marked by common comsumption. Diffused by the internet and popular media
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High Culture
Superior to other forms of culture and appreciated by those with a high level of education. E.g. Shakespeare, art, music
Bourdieu - French sociologist and philosopher. Primarily concerned with the dynamics of power in society.
(Bourdieu) - Cultural capital refers to the non-financial assets that promote social mobility beyond economic means, e.g. Intellect, dress, style of speech, education
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Noveau Riche are people who have recently acquired wealth but are typically perceived as ostentatious or lacking in cultural capital
Refers to a way of life of a society or social group, which generally involves the learning and sharing of particular values, norms, beliefs, customs, language, history and knowledge.
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