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Chapter 6: Make them Listen (Argument Tools (Virtue (Share Values),…
Chapter 6: Make them Listen
Argument Tools
Receptive
Attentive
Like and trust
Virtue
Share Values
Practical Wisdom
right thing occasions
disinterest
audiences interest sole your concern
Main Idea
VIRTUE: SHARING OTHERS BELIEFS
Manliness : good sportsmanship , respect for values, and all around nobility
Different virtues among families can cause conflict
Tactical Flaw: reveal a weakness that shows sympathy or shows the sacrifice you have made for the audience
Changing position
Persuasion Alert
Address a different audience, even virtual one, to keep audience on their toes
Make argument more effective by attaching values to audiences sounds like relativism
Get others to do the bragging for you