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Market Entry Strategy (Direct Exporting :left_right_arrow: (Advantage…
Market Entry Strategy
Direct Exporting :left_right_arrow:
Advantage
Agents and Distributors :silhouettes:
Sales Program :heavy_dollar_sign:
Disadvantage
Rely heavily on Agents and Distributors
Licensing :newspaper:
Advantage
Established large market share
Disadvantage
Creates Competition
Partnering :linked_paperclips:
Advantage
More Contacts
More Customers
Disadvantage
Shared decisions
Less Control
Joint Ventures :pencil2:
Advantage
Shared Profits
Disadvantage
Shared Risks
Buying a local company :moneybag:
Disadvantage
More Responsilbity
Costly
Advantage
Established Consumer Base
Respect as Local Firm
Market Knowledge
Piggy Backing :pig:
Advantage
Low Risk
Low Cost
Disadvantage
Dependent on other business
Greenfield Investments :money_with_wings:
Advantage
Consistent with government regulations
Disadvantage
high risk
high cost
Franchising :house_buildings:
Advantage
Brand Reputation
Unique Products/Services
Disadvantage
Creates Competion
