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Consumer (Children (Occupation (Pre-school, Primary school), 4-14 years…
Consumer
Children
4-14 years old
Parents will be buying the product
Easily fixable product
Safer so wont hurt the child
Colorful and entertaining product
Occupation
Pre-school
Primary school
Young Adults and Teenagers
15-29 years old
Occupation
Student
Part time job
Earn a small income
Stylish Product
Cheaper product
Adults
Occupation
White collar profession
Earn a good income
20-50 years old
Looking for a stylish but simple product
High end product
O.A.P
Occupation
Retired
Part time work
Low income
50+
Easy to use
Function over form