Whereas CMT has been primarily concerned with identifying regular, conventional patterns of
metaphorical conceptualization, BT has often explicitly addressed itself to novel and unique
examples. Since we encounter so many novel blends–e.g. in cartoons, jokes, newly coined terms,
terms we apply in unusual ways, etc.–and since we create and understand them so effortlessly,
such examples suggest that the processes used to generate and interpret blends are well-developed,
basic elements of our cognitive machinery.