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New Media and Digital Culture (Module 2 (Concepts in New Media (There are…

- - - - A smartphone is a fine example of convergence, as it holds a multitude of functions other than making phone calls, such as checking emails, texting messages, taking photos, viewing videos, surf the net, etc.
      - The process whereby new technologies are accommodated by existing media and communication industries and cultures.
    - - A tetrad conceived by Marshall McLuhan. It is a four-pronged shape that charts the effects of media that it has on people who uses it. It charts what human functions are extended, retrieved, what function does it render obsolete and what function gets reversed if media is over extended.