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Startups see lucrative niche in plus-size cloting (By ? (Article by Amy…
Startups see lucrative niche in plus-size cloting
When ?
2017
Where ?
United States of America
Who ?
plus-size women
What ?
Expansion of plus-size market
Explosion of startups
New
approach
More
fashionable
flattering silhouettes :fire:
Unusual cuts
girlish
basic products retouched
customize each garment + adapted on a woman’s measurements
Successful
sales growing 20 % month over month
Plenty of niches
for Startups
wider footwear
underwear
sportswear
high-end designer wear
+size clothing for
men
!
Actually
10% of retail sales
= :star:
market leading products
need ++ of investment
growing fast activity
generate $
=$21 billion of fashion market
By ?
Mind map by : Suzana Nikacevic 501_2
Article by Amy Westervelt
journalist
work
for WSJ
tech
environment
business
psychology health
Why ?
Startups
?
Retailers=old way of doing fashion retail
Customers+fashion observers : "large brands haven't been meeting the need of + size customers"
market need
investment :star:
startups obtain
many financial supports (
my opinion
)
This
market ?
35% to 60%=+ size
limited choices
by retailers
traditional
approach
not fashionable
Why ?
Analysts say
plus-size spend
less $ than thinner
no choice
social stigma of being +size
Not profitable for retailers
1 more item...
Obstacles
Big brands
(Michael Kors, H&M)
But slowly
Expensive to make
expensive machines
require changes to cutting tables