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Globalisation - Ethical Issues (Crane and Matten 2016) & CSR…
Globalisation - Ethical Issues (Crane and Matten 2016) & CSR
Differing Standards of Consumer Protection
Changing marketing tactics in countries with less control
Exporting and Increase in Cultural Homogenisation
Affluenza
Obsessive spiral of consumerism leading to depression, anxiety and addictions (Oliver James, 2007)
Childishness (Benjamin R. Barber, 2007 p.3)
Undermines wellbeing
Big Brands squeezing out local providers
upsurge of plastic surgery in Shanghai with foreign brands being more popular due to static enhancing reasons
Increasing affluence and decreasing prices stimulating consumption of goods such as clothing (Morely et al, 2000)
Attitudes and trends changing in emerging economies
This can effect traditional values in a country and can be seen as offensive to cultures
Overconsumption leading to increased waste
E-waste has increased dramatically which can't be recycled or unlikely to be re-used especially in developing countries
Unsafe practices to strip plastic away from valuable metals
Marketing to lower-income consumers in Developing Countries
Targeting beyond the reach of low-income consumers leads to dissatisfaction
Increase gaps between affluent and poor
poorer medical conditions researched less compared to more common medical conditions in affluent individuals who can afford the medicine.
Exploitation
Less choice open to poor consumers
Less education or information to make informed decisions
It is argued that stimulating the market at he bottom, MNC's could dramatically benefit billions of lives through growth of developing countries (Prahalad and Hammond's, 2002)
Serving or creating needs?
Is there adequate protection to protect consumers at the bottom of the pyramid?
Evidence?
Geographical Segregation of Business Operations
Demand of developed countries of raw materials in developing countries
Increased depletion of developing countries resources
Loss of manufacturing in the consumers home country
Lack of control of practices in developing countries
MNC's can take advantage of national boundaries on government control to reduce tax payments
CSR
Moral Argument
Pressures on corporations to demonstrate CSR
Enlightened self interest
Using CSR as Marketing tool. SCR (Strategic Corporate Responsibility)
Faction brand misconduct
Complicated supply chains
Subcontractors in developing countries
Highly competitive markets
Damaging effects of production processes on social wellbeing, human health and environment.