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DCD 231 (Module 1 (Introduction to New Media (What is New Media? (Marshall…

- - - - New Media is defined as the possibility on-demand access to content anytime, anywhere on any digital device.
      - Marshall McLuhan
        
        McLuhan-isms
        “The future of the book is the blurb”
        “Today each of us lives several hundred years in a decade"
        
        The Medium is the Message
        
        The Tetrad
    - - Industrial, Textual, industrial and Technological
    - - Used to identify developments in internet software
      - Wikinomics
- - - - Informational, Global and Network enterprise
    - - Spectators Gaze- Spectator viewing text
        Extra-diagetic Gaze- Character addresses viewer
        Look of Camera Gaze-Film directors gaze
        Intra-diagetic Gaze- Characters gaze upon each other
    - - Referential-most basic
        Explicit-moral of the story
        Symptomatic-complete interpretation
        Implicit- less obvious
        Formalist-examines narrative structure and form of film
        Realist- how the film represents reality
        Contextualist- considers film to be part of a bigger text
    - - Technological determinism
- - - - Smaller words/ simple language, hubs and connectors, power laws of distribution
    - - Bonding, linking
- - - - 47% of gamers are women. The average age for a games is 30
    - - Rules, variables, valorization, player effort, player attached outcome, consequences
    - - Game Developers, publishers, distributors, game retailers and consumers
    - - Arcade games, PC-based games, Console games, handheld games, Mobile games and games within social media platforms
- - - - Global Divide
        
        Difference in internet access between nations
      - Social Divide
        
        Gap within nations as far as access to the internet and social engagement
    - - Cyber space has been used for the flow and distribution of data and the remediation of culture
    - - Don Slater defines VR as a sense of stimulated environment in opposition to “the real"
- - - - Practical, Personal, Pedagogical, Policy and Philosophical issues
    - - Online education will close universities