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How can we help instructors build a massive audience ?! (Marketing (25-…
How can we help instructors build a massive audience ?!
Course Management
1- Course management console/dashboard
2- Instructor's reviews
3-Course/content reviews
Engagement with users
4- Enabling instructors to communicate directly with student and charge for it
5- Allow for a forum/QA on each course page where instructors can respond
6- Allow instructors to conduct in-person meet ups
7- Allow instructors to offer incentives for those who enroll in their course
8- Exclusive community for influencers to communicate together
9- Highlight users who passed assessments as connections on site
10- Weekly instructor's teaching session
11- Mailing list for instructors
12- Slack channel for every instructor
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- Course performance/revenue reports/metric/notifications*
Course Creation
13- Collaborate on courses with other instructors
14- Instructor targeted course, how to be a successful instructor
15- Highlight topics that need courses
16- Better course creation process
Instructor Offerings
17- Sell book / ebooks
18- enable instructors to charge for their services/offerings as they want
19 -Provide instructors with the ability to create labs and other content types
20- Instructors design/sell their own merchandise
21- Allow instructors to offer courses in different languages
22- Allow instructors to offer tutorring in different languages
23- Enrollment link / SSO for course
24- Users pay to have access to private content from instructors
Marketing
25- Make it possible/easy/worthwhile for a user to invite a friend
26- Marketing Manager for influencers for their marketing on Cybrary and Social Media
27- Search Catalog by instructors
28- Pay to promote your course
29- Instructor guides for marketing/SEO best practices
30- Have companies endorse instructor's curriculum
31- User Youtube videos as a preview and redirect to Cybrary for full course
32- Suggest an instructor similar to influencers on Link In
33- Labeling influencers posts as "Verified" or "From Influencers", etc
34- Connecting instructor's social media accounts to their Cybrary Profile
35- Audience control
36- Marketing guide for instructors, creating brand, persona, brand persona course
37 - Course sharing on other platforms
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- Allow instructors to have a profile that allows them to share all content / influencers profile that kind of replaces their website*
40- Enhanced profile visibility
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- Better search/recommendation algorithm for the site*
Sprints
Sprint 1
Assumptions
Will improve content discovery
Will increase courses and labs enrollment
Will build a bigger audience for instructors
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Users will follow their favorite instructors
Instructors will abandon their personal websites for their Cybrary profile
Instructors need help facilitating engagement, marketing, and communicating activities
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