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Digital Marketing (Characteristics (Control, Addressability, Interactivity…
Digital Marketing
Characteristics
Addressability
Interactivity
Accessibility
Connectivity
Control
Using in business
Fast communication
More interactive
Comparison shopping easier
Easier to conduct marketing research and advertise
What is digital marketing?
Digital media
Electronic media that function using digital codes
Digital marketing
Uses digital media
To exchange with customers
To develop communication
An e-business
Carrying out the goals of business through the Internet