Principle Of Design

Balance

Balance is the optical illusion of equal spacing of object

balance refers to the distribution of element, whether unified or varied

type of balance

informal balance

symmetrical balance

asymmetrical balance

radial balance

Contrast

a design principle that emphasizes differences between the art element

Emphasis

is the method used to draw attention to a part of the design by making it the focal point or the main idea

techniques that are used to add emphasis in a design

use contrasting element

use colour for the most important element

reverse an element out of the background

Movement

is the path the viewer’s eye takes through the artwork, often to focal areas. Such movement can be directed along lines edges, shape and colour within the artwork.

Pattern

Repetition of an element of art (shapes, lines, or colors) to achieve decoration or ornamentation.

Rhythm

is a reoccurring movement or pattern, which can produce a feeling of motion in the design.

type of rhythm

repetition

repeating similar elements in a consistent manner

variation

change in form, size or location

Unity

is the completeness and harmony of a design.

Unity is achieved when all the elements belong together

methods of organization

grouping

using a grid

using repetition can pull the design together

type of unity

compositional unity

conceptual unity

gestalt unity

Variety

is a kind of visual diversity that brings many different ideas, media, and elements together in one composition

Variety is a collection of ideas, elements, or materials that are fused together into one design

Propotion

is the relative size of one object in comparison to another.