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PART I: Media effect and impact: (The Frankfurt School (Herbert Marcuse…
PART I: Media effect and impact:
Masses, mass culture, & mass society: all-powerful media?
The masses
Societal upheaval at the turn of the 19th C
Mass society theories can reflect nostalgia & pessimism about ‘modernity'
On mass
On mass Society
On mass Com
The crowd & the mass
Psychology of crowds - LeBon
the crowd ≠ the public -Park & Tarde's
Herbert Blumer
Critiques of the transformation hypothesis.
Mass audience
Consequences
The 'Masses'- TONNIES
Community
Society
Adorno & Horkeimer
The Frankfurt School
Context & Development
Socio-political Climate
The Task of ‘Critical Theory’
institue for Social research
Why should we care about FF school in media studies
Walter Benjamin
B. & the Media
Key Ideas articulated in the essay
B. on Marx
B. on the aura
B. on films
B. on Fascism
Max Horkheimer & Theodor Adorno
A, H & the media
What was meant by ‘critical theory’?
Conceptual Background
Alienation
Commodity Fetishism
Instrumental reason
Reification
Dialectic of Enlightenment & the Culture Industries
Reason & the dialectic
The culture Industries
Herbert Marcuse
About Marcuse’s One-Dimensional Man
One Dimensional/Repressive Society
One Dimensional Man
Individuality, freedom and repression
False VS True Needs
The Role of the Media:
Celebrity Culture