Internal communication purpose (History: strategic initiatives. Top down…
Internal communication purpose
History: strategic initiatives. Top down
Sprouts created 2012
there were country newsletters
2015: OH as a way to break silos, it's not about news and updates but dynamics and interactions
is it the purpose of IC or to build team?
end goal of IC?
Bring clarity: what matters?
Sprouts: after the facts
Clarity filters noises
Feeling of belongingness: I know, I am in the know, I am not excluded (emotional connection, like guiding North)
How does IC happen
Mostly oral: some happy few know what's going on (still the case in some countries)
Printed, after the facts
TBs: know in real time
Employees: real time depends on the groups they are in
Social media: it's out there, we don't know what and how many
in one sentence: for people to feel they belong because they know what's going on here