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Internal communication purpose (History: strategic initiatives. Top down…
Internal communication purpose
History: strategic initiatives. Top down
Sprouts created 2012
broke barriers
there were country newsletters
2015: OH as a way to break silos, it's not about news and updates but dynamics and interactions
is it the purpose of IC or to build team?
end goal of IC?
build teams?
Bring clarity: what matters?
Sprouts: after the facts
Clarity filters noises
Feeling of belongingness: I know, I am in the know, I am not excluded (emotional connection, like guiding North)
How does IC happen
Mostly oral: some happy few know what's going on (still the case in some countries)
Printed, after the facts
Digital
TBs: know in real time
Employees: real time depends on the groups they are in
Social media: it's out there, we don't know what and how many
in one sentence: for people to feel they belong because they know what's going on here