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D&AD Competition Digtial_Mckinsey (Characteristis Keywords…
D&AD Competition Digtial_Mckinsey
Solution
Audience
Identify disadvantaged group
Region
Country
Specific community
Gender
Type of employment
Etc.
Age
Underserved by existing services
Have a monetary
need which technology could address.
Questions:
What services or
experiences could empower them and improve their livelihoods?
Why and how are they being let down by
traditional services?
What are their
challenges, pain points?
Where are existing systems
failing them, and why?
What solution
could fill those gaps?
Where, how and
when might they be able to access your
solution?
What are the contextual
factors at play that will impact its
adoption?
Social
Environmental
Geopolitical
What's essential
Need to build an understanding of
your target audience and their
environment.
User research is key
Describe who your product, experience or
service is for, the need(s) it addresses,
and how it does this.
Present elements of your concept to
bring it to life
Storyboards,
Prototypes
Wireframes
Illustrations
Animatics
etc.
Document and show your research, how
you developed your ideas, your insights
and your reasoning behind key decisions.
Think about your users
Context
Their background
Familiarity with
digital services
For many, the concept of
‘money’ means the tangible and
physical, exchanging cash or trading for goods or service
Think about how this
translates into the digital realm and how your target audience might perceive your concept.
Consider interpersonal interactions more
broadly.
The ways in which
audience currently interacts with
each other
Digitally
In real world
Is there an existing platform (eg
Facebook) or habit / behaviour that’s
already widespread which you could
make use of?
Brief
What to do
Deliver a vision for digital money
Non-cash
Bank-agnostic service
Cryptocurrency
Or something else
Showing where and how it can make
real impact
on the lives of people left behind by traditional finance.
Create something genuinely useful
It has to work in real life, it can not be just idea which "in future" might be real and "maybe" working
#
Steps
Identify opportunities
What services or
experiences could empower them and improve their livelihoods?
Design a digital money experience,
service, and/or product
For your chosen
group to address the needs you’ve identified.
Define your user
Identify disadvantaged group
Use digital money to empower the unbanked
What to deliver
Characteristis
Keywords
Visionary
Genuinely useful
Make real impact
Digitally based
Non-cash
Bank-agnostic
cryptocurrency
but doesn't have to
Demystifying
Simple
Accessible
Understandable
Best serves the needs of users and their communities
The Challenge
What is my goal?
Deliver a vision for digital money
Use digital money to empower the unbanked
Make
real impact
on the lives of people left behind by traditional finance.
Research
M-Pesa (Kenya
Bitcoin Mining (Venezuela)
Zelle
Paypal
Venmo
Snapcash
Cryptocurrencies
Bitcoin
Ethereum
Digital Mckinsey
Regiogeld
Blockchain
Humaniq