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Week 11: Social Information Processing (How to use this (effect of CMC,…
Week 11: Social Information Processing
Before SIP
relationships are only build FtF
CMC filters out cues
social presence theory
media richness theory
lack of social context cues
SIP
limited cues do not pose a barrier
users are motivated
users adopt to medium
language style
timing: CMC takes more time
less info per message --> send more messages
anticipate future interaction --> gives motivation
chronemics: reaction time provides info
What makes a good relationship?
connection and intimacy
results from knowledge and experience with other
self-disclosure
Information available
FtF
much verbal and nonverbal
CMC
verbal cues but less nonverbal cues
Three phases
Interpersonal
Hyperpersonal
Better than F2F
Channel: asynchronous communication
Receiver: over attribution of similarities
Feedback: self-fulfilling prophecy
Sender: selective self-presentation
Impersonal
The ability for ppl to be different online not only affects their online partner, but also themselves
messages are self-generated and self-focused
expression effect on self-perception and self-esteem
Critique
CMC is more than a text
whats the effect of different modalities (skype)
time can't fix everything
negative start off can't be fixed
expectations may not work in all cultures
How to use this
effect of CMC
social (viral) marketing
virtual teams
online education
Warranting values: giving reason to believe accuracy of information
1 person involved in message
Low warrant information
More people involved in message
High warrant information
How do ppl form a relationship via technology? goal: form an impression
identify shift: when someone confirms your message, the effect becomes stronger --> feedback loop