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Pre-Suasion (Frontloading of Attention (channeled attention can make…
Pre-Suasion
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The Role of Association
We convince others by using language that manages their mental associations to our message. Their thoughts, perceptions, and emotional reactions merely proceed from those associations.
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Giving first (in a meaningful, unexpected, and customized fashion), highlighting genuine commonalities, and offering true compliments establish mutual rapport that facilitates all future dealings.