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6b Packaging as Branding (Green (Down to earth, tranquility, life, youth,…
6b Packaging as Branding
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Red color
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Love, fire, passion, aggression, impulsiveness, excitement, daring, power.
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Orange
Sun, energy, enthusiasm, adventurousness, cheerfulness, contentment.
Can communicate a strong , vibrant brand.
Yellow
Sun, life, warmth, idealism, energy, playfulness
Positive color, suggest hope, eye stimulating / ultimate attention grabber.
Green
Down to earth, tranquility, life, youth, freshness, organic
Recycling, renewal, nature, environment.
Easier color to eyes, calming effect.
Convey relaxation, peacefulness.
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Blue
Authority, dignity, loyalty, truth, wisdom, depression, sadness, solitude.
Peaceful, relaxing, feeling, sobering effect.
Cold, fresh, refrigerator food/ products.
Purple
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Rare, expensive, royalty, luxury, prosperity.
Fresh, exotic, fun, bold.