Content-writing
Research
Draft Content Options
Industry & Company Research
Define
Content Categories or Campaign Subjects
Revise according to meeting notes
find, dev, or contract for paired media
- illustrations, photos, videos
Graphic-design content copy with media
Present complete drafts
schedule
- weeks or month out
Selection Meeting
enough options accepted
Online Distribution Parameters
Ad-budget per Category
Reach (e.g boost $ amount)
Platforms/channels
- FB, Insta, email, Adwords
Schedule Frequency (x/week) per Category
Brand Voice
Style
- incl brand assets
Tone
Values / mission
Draft Interview
Interview Subject Matter Expert
News, Novelty
Post Outlines
Expertise, Insights, Guides
Company Overview
demographic makeup
target markets
values, mission
Client Contract
*Cost per content format type
- posts, ads, emails
- channels: FB, Instagram, etc.
Cost per content category option #
- accounting for: complexity ~ research/dev time
Number of content pieces from each category type per month #
Contract term length (a month, a year)
History, Values
launching
generate report from data
- every month
Consult on feedback
PR: Culture, Mission, Differentiation
Cost per number of options #
Evaluation & editing
Creative Budget (sub-contractors)
- special illustrations, photos, videos, etc. #
not enough options accepted
*Alternatively, where pricing per content format, category complexity, number of options, and number of revisions rounds would be too inconsistent to standardize, we may set an hourly rate or rate per word and then set a minimum number of content pieces prepared per month.
Popular Search Terms (Google)