Content-writing

Research

Draft Content Options

Industry & Company Research

Define

Content Categories or Campaign Subjects

Revise according to meeting notes

find, dev, or contract for paired media

  • illustrations, photos, videos

Graphic-design content copy with media

Present complete drafts

schedule

  • weeks or month out

Selection Meeting

enough options accepted

Online Distribution Parameters

Ad-budget per Category

Reach (e.g boost $ amount)

Platforms/channels

  • FB, Insta, email, Adwords

Schedule Frequency (x/week) per Category

Brand Voice

Style

  • incl brand assets

Tone

Values / mission

Draft Interview

Interview Subject Matter Expert

News, Novelty

Post Outlines

Expertise, Insights, Guides

Company Overview

demographic makeup

target markets

values, mission

Client Contract

*Cost per content format type

  • posts, ads, emails
  • channels: FB, Instagram, etc.

Cost per content category option #

  • accounting for: complexity ~ research/dev time

Number of content pieces from each category type per month #

Contract term length (a month, a year)

History, Values

launching

generate report from data

  • every month

Consult on feedback

PR: Culture, Mission, Differentiation

Cost per number of options #

Evaluation & editing

Creative Budget (sub-contractors)

  • special illustrations, photos, videos, etc. #

not enough options accepted

Cost per revision round # #

*Alternatively, where pricing per content format, category complexity, number of options, and number of revisions rounds would be too inconsistent to standardize, we may set an hourly rate or rate per word and then set a minimum number of content pieces prepared per month.

Popular Search Terms (Google)