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Loyalty 2.0 (Get / interact with benefits (Swag (monthly offers) (Swag…
Loyalty 2.0
Get / interact with benefits
Next day delivery (or equivalent for market)
International Subscriptions
Offers in local currency
Bag Reservation
Items added to bag reserved for 3 hours
Notification of extended reservation
Message when adding an item
Message in the bag
Discounts
Time-bound multi-use
discount code
For all items
For favourite brand
10% off code for duration
of membership
Time-bound single-use
discount code
Range of items
Single item
Early access
To products
To sales
To new features / technologies
ASOS magazine
Gold packaging
Voting and polls
Swag (monthly offers)
Free gift
On joining the program
(e.g. tote bag / goody bag)
Bag or bank
Choose to receive
the free item
Choose to bank the item
for something better next month
Swag management
View different offers each month
Choose one offer
See what offer is active
Charitable donation
Competition entries
Ability to view my active offers
Find out about Loyalty
Direct Marketing
Email
Push
On-Site Messaging
Ts & Cs
FAQs
Analytics
Off-site (emails /push)
On-Site (Adobe analytics)
Loyalty Landing Page
Buy Loyalty Membership
Add Loyalty subscription to bag
Rules and permissions applied
Ability to set price and duration
Up-sell / Upgrade Premier customers
Complete Purchase
Confirmation Screen
Confirmation Email
Expire Loyalty Membership
Warning message ahead of expiry
Feedback request
Thank you message following expiry