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Digital Marketing and Social Networking (Digital marketing has 5 key…
Digital Marketing and Social Networking
e-business
Digital media
Digital marketing
Digital marketing has 5 key characteristics:
Addressability
Interactivity
Accessibility
Connectivity
Control
Using Digital Media in Business
Fast communication
More interactive
Comparison shopping easier
Easier to conduct marketing research and advertise
social network
Blogs and Wikis
Blogs
Wikis
Video Sharing
Viral marketing
Photo Sharing
Podcasting
Social Networks
MySpace
Facebook
LinkedIn
Twitter
Virtual Worlds
Mobile Marketing
Using Digital Media to Reach Consumers
a. Creators
b. Critics
c. Collectors
d. Joiners
e. Spectators
f. Inactives
Legal and Social Issues in Internet Marketing
Privacy
Identity theft
Online fraud
Intellectual Property