New Hollywood 1972-1985: Distribution, Marketing, Ancillary Markets

The Modern Blockbuster

New Hollywood Filmmakers

Marketing to the Modern Audience

Ancillary Markets

1980s The Regan Era

1972 The Godfather

Best selling novel

Popular Genre

Brando & Pacino

Francis Ford Coppola

1974 The Exorcist

1975 Jaws

1976 Rocky

1977 Star Wars

Advertising

Distribution

The Wide Release

The Seasonal Release

Television Commericals

The Saturation Release

The Mulitiplex

Multiple Screens

1977 Star Wars began on 43, expanded to 1000

1997 Jurassic Park 2 5000 screen

2003 Matrix 2 8000 screens

2007 Spiderman 3 10,000 screens

Pay Cable

Commercial Cable

Home Box Office (HBO)

1975 satellite distribution nationwide

Cable delivered to subscribers

Ted Turner

1976 The Superstation WTBS Atlanta

Satellite distributed, cable delivered commercial channel

1977 USA Network

1979 ESPN

CNN, MTV, TNT, AMC

Merchandising

Movie and Music

Home Video

1956 Videotape introduced

1968 Videocassette

1975 Betamax; Betamax decision

1977 VHS

Late 1970s Prerecorded Videocassettes

1979 Home video gains market

1980's Video rental store

Late 1990s DVD

Sell Through Price Point

Francis Ford Coppola

Steven Spielberg

George Lucas

Woody Allen

Martin Scorsese

Formula Found

Reintegration & expansion

Multi screen theaters

Successful filmmakers

Paramount

Films

Management

1983 Flashdance

1984 Beverly Hills Cop

1986 Top Gun

1987 Fatal Attraction

Indiana Jones

Friday the 13th

1967 Star Trek, Mission Impossible

Martin Davis

Paramount Communications 1983-1993

Barry Diller

Michael Eisner

Jeffery Katzenberg

Don Simpson

Desilu

Charles Bludhorn 1966-1983