Digital Marketing and Social Networking (Types of Consumer-Generated…
Digital Marketing and Social Networking
involves carrying out the goals of business through the use of the Internet
are electronic media that function using digital codes
uses digital media to develop communications and exchanges with customers
5 key characteristics
to identify consumers before they make a purchase
customers express their needs and wants directly to the firm
consumers find information about competing products, prices, and reviews
keeps customers and businesses connected with each other
refers to consumers’ ability to regulate the information they receive via the Internet
Digital Media in Business
Comparison shopping easier
Easier to conduct marketing research and advertise
is fast and cost-effective
web-based meeting place for friends, family, co-workers
and peers that let users create a profile and connect with other users for a variety of purposes.
Types of Consumer-Generated Marketing and Digital Media
Blogs and Wikis
(web-logs) are web-based journals through which authors can
editorialize and interact with other Internet users.
are websites where users can add or edit content of posted articles.
files that can be downloaded from the Internet
Legal and Social Issues in Internet Marketing
occurs when criminals obtain personal information that allows them to impersonate someone else in order to access financial accounts and make purchases.
includes any attempt to conduct fraudulent activities online, such as by deceiving consumers into releasing personal information.