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Media Ownership (Independent companies (are not a part of a conglomerate,…
Media Ownership
Independent companies
are not a part of a conglomerate
works on joint ventures with other companies
EG: Warp Films
Usually works in one part of the production process eg. Distribution
Conglomerate companies
Bunch of companies working for one parent company
intergration
Horizontal used for marketing etc
Both Facebook and Instagram operated in the same industry and were in similar production stages in regard to their photo-sharing services.
vertical integration is a string of companies working together on one project like in a value chain
Examples
Disney
Time Warner
News Corp
Public Service Ownership
Examples
BBC
Channel 4
ITV
Organisation that has public service responsibilities
This can be things like having to show the news each day