Please enable JavaScript.
Coggle requires JavaScript to display documents.
Baby Personalization (Potential new DSE work (Smart questions (Is this…
Baby Personalization
Potential new DSE work
Smart questions
Is this baby item for you or a gift? (or similar soft ways to ask if you are expecting)
Accept explicit brand / style preferences
Best algo for a given guest (paired with a dynamic placement)
You might be ready for this type of item based on baby age
Next iteration; glean preferences (brand, color, style) from past purchases and similarity to other baby guests
Guest Problems to solve
Save me
money
on the things I'm going to need
One-time purchases
Routinely buy
I don't know what I need at the next stage
Save me
time
on the things I'm going to need
Routinely buy
One-time purchases
Target Problems to solve
Retention of baby guest post registry
Increase self-identified baby guests
Baby products we think you are ready to buy again for baby model or self-identified guests
Subset of Restock-eligible
Predict who has child and age in months (up to 24)
Registries that added that item, also registered for this item
Determine - in months post-birth - when a baby guest buys from a particular class