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Case Studies/Product/Solutions (Sales (leads (webinar, free consultation),…
Case Studies/Product/Solutions
gated content
whitepaper
Promotion via
Social Media
Blog/Blog Newsletter
Remarketing
refer as a site note in podcast/video
website
existing clients email
Insightloupe in product messages
PPC
landing page
ungated content
case studies
landing page
promotion via
Insightloupe in product messages
website
remarketing
Social Media
Blog/Blog Newsletter
refer as a site note in podcast video
existing clients email
Email Follow up
leads
free consultation
additional material, similar topic, blog, etc
webinar
survey to get them engaged
existing clients
free consultation; up- and cross sell
similar topics
Sales
leads
webinar
free consultation
existing clients
Account Management
call
free consultation
share content via Social Media
share content on conferences