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Opinions (Podcast (one mediator, but several experts (interviews for…
Opinions
Podcast
one mediator, but several experts
interviews for specific topics
sharing via social media and blog
publishing via itunes or soundcloud
You could also create videos from the podcast sessions and share it via youtube
Social Media
goal to engage and to share
we should have one mediator who leads the discussion and gets the experts involved
free consultation landing page
live Q&As
video can be used for other channels
Blog
aim to engage
Blog Subscription
Video
film Podcast sessions
publish on youtube
include CTA to landing page
free consultation
Sales
Conferences
Be a speaker or discussion participant
network/connect on linkedin and/or sign up via ipad form for evs
Share content via SM
Email
lead nurturing emails
Blog Newsletter
additional content like free consultation
Remarketing
Blog
landing page
website
SEO
link new content