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Case Study: La Perla Novero (Q & A (Introductory, Ownership, Strategic…
Case Study: La Perla Novero
Introductory
Objective
Real world business to the theories
Methodology
Interview
Case study
Mustafa
La Perla Novera; service company
Q & A
Introductory
Ownership
Strategic management
Marketing
Financial
Business strategy
Pricing strategy
Going global
Managing growing business
Analysis
Ownership
Partnership
Marketing plan
Target: Middle east and Asia
Focus on customer
Quality of services
Convenience
Innovative
Customer satisfaction
Speed
Business plan
Evaluation stage
Attractive (uniqueness)
Supporting documents
Location
Personal factors
Fund
Opportunity
Pricing strategy
Penetration
Economiy
Price skimming
Managing & Going Global
Entrepreneur
Confident & optimistic
Energetic
Economy
Risk and uncertainties
Integrate technical skills with business management
Problem solving
Committed and responsible
Flexible & open minded
Strategic Management
Financial plan
Anticipate company need
Acquire finance from different sources
Allocate finance
Appropriate division of profit
Assess business performance
Lesson learnt
SWOT
Weakness
Planning & execution
Opportunity
Global demand
Strength
Characteristic
Threat
Economic crisis, competition
Key lesson learnt
Going global
Entrepreneur characteristic