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CRISIS MANAGMENT (CRISIS RECOVERY (reintroduction of a product,…
CRISIS MANAGMENT
CRISIS RECOVERY
reintroduction of a product
auditioning the CM team
rebuild reputation
restore confidence of customers/employees/shareholders
POSSIBLE CONSIQUENCIES
image problem
speed of response
reassuring the public
issue a press release
staff turnover
implement benefit package
trainings, teamwork, masterclasses
organization traditions
career progression possobilities
PR nightmare
own up (not to ignore )
make good
keep promises
effective communication
production recall
misuse of products
instances of product tampering
HOW TO DEAL
BEFORE
roleplay the crisis
circulate a CM programm
set an anti-crisis team
crisis identification
decision under stress practice
AFTER
analyze the crisis
set up a new team
damage limitation
restore customer confidence
employee assistance programme
DURING
disclose info
create an action plan
have a contingency plan
contentment plan