Please enable JavaScript.
Coggle requires JavaScript to display documents.
ELEMENT OF ART (VALUE (LOW KEY (Value in a work of art are all dark in…
ELEMENT OF ART
LINE
Line has length, position
and direction and is either
visible or invisible.
• A line (curve) is basically
any distance between
two points.
• Lines can take on a
variety of shapes and
functions:
• Connectors and
separators
• Outlines
• Graphs and grids
• Symbolism
SHAPE
Shape is any form that
occupies and defines
negative and positive space.
• Shape is anything that has
width, shape or depth.
• There are three types of
shapes:
• Geometric (triangles,
squares, circles)
• Natural (animals, plants,
human)
• Abstract (simplified
versions of natural
shapes)
COLOR
Color is the hue of pigment or light
and is produced by the subtraction
or addition of primary and
secondary colors produced from
light.
• Color is the primary tool for
symbolism in communication.
• There are different uses of color:
• Attract the eye
• Produce visual stimuli
• Organization.
• Provoke emotional response
-
VALUE
LOW KEY
Value in a work of art are all dark in value or low on the value scale, so we call those composition low key
HIGH KEY
Value in a work of art are all light in value or high on the value scale, so we call those composition high key
TEXTURE
Texture is the look or
feel or any object or
surface.
• The appearance is
either visual
(illusionary) or tactile
(physical to touch).
• Patterns are good
examples of visual
texture.
SPACE
Space is the negative or
positive area that an
object or objects
occupy in an area.
• Using simple principles
can control the relative
position of every
element:
• White space
• Overlapping
elements
• Value
WHITE SPACE TIPS
Don't Trap White Space
• Don't trap white space between two
design elements.
• This interrupts the flow of the design.
• Increase font size graphic size, or
reposition elements to avoid
SIZE
Size is how big or small objects
are in relation to the space they
occupy.
• The primary roles size plays in
design:
• Function (the age of the
audience – older people
would need type set larger
to aid help in reading)
• Attractiveness (add interest
by cropping or scaling the
elements)
• Organization (make the
important element the
largest and the least
important the smallest)