Please enable JavaScript.

Coggle requires JavaScript to display documents.

Social Marketing Approach (4 Stages of Social Marketing (1. Planning and…

- - - - Goal is to make competing behavior less attractive and available or more costly #
- - - - Service are delivered with intent of being beneficial to the target
    - - Barriers or costs involved in adopting new behavior
    - - Make the exchange available to reach the audience
    - - Visible, popular
    - - Stimulate policy/rules that voluntary change behavior
      - Systems and environmental change
  - - - Deliver information intended to inform or persuade target to behave in a particular manner
    - - To deliver relative attractiveness of specific behavioral options
    - - Coercive vs Voluntary nature of exchance