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Archetypes of the Tonal Persuasion Method (Selling Archetypes (The Jester,…

- - - - Big thinker
        
        People
        
        Marshall Thurber #
        
        W Edwards Deming
        
        Walt Disney
        
        Tony Robbins
        
        Buckminster Fuller
      - Success Driven
      - Decision Maker
      - High belief in own abilities
    - - Taking action now or never
      - Backing yourself
      - Living life to the fullest
      - Take advantage of opportunity
    - - Regret at missed opportunities
      - Missing out on what could have been
    - - Purchase doesn't work out, life goes on
      - Money is made through taking risk
      - More decisions
        
        More opportunity
    - - Firm
      - Strong
        
        Stance
      - Confident
        
        Upright
    - - Authority
      - Expertise
      - Scarcity
        
        Time
  - - - Takes self lightly
        
        Don't take life too seriously
      - Joke Maker
        
        Laughter
      - People Person
        
        The every man
        
        Branding archetype
      - Inclusive of others
    - - Everyone has a good time
      - As long as it's fun, then it's all good
      - Always give something a go
      - Looking toward good times
    - - No consideration of time, deadlines are for serious people
      - As long as we're having fun, take as long as needed with prospect
    - - Open with arms
      - Non-symmetrical
      - Large attention seeking gestures
    - - Social rejection
      - Taking life too seriously
    - - No concept of money, it's not needed to make people laugh
        
        Laughter is free
    - - Liking
        
        We become likable very quickly
        
        Build rapport
        
        Interested
        
        FOB
        
        Make people feel good
        
        For who they are
  - - - Team player
        
        The teams success is vital
      - Stable, consistent, and reliable
      - Certain
        
        People buy from people who are certain
        
        High standards
      - Experienced. Knows what's fair
        
        Learned from mis-takes
    - - Moving forward as ONE team
        
        One system
        
        Shared outcome
        
        Win-ALL
        
        Win-Win
        
        Collaboration
      - Everyone is taken care of & considered
        
        Diversity
        
        Everyone has a say
      - Everything in balance
        
        Work-life
        
        Equality
        
        Resourceful balance
      - Consider all people and obstacles