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How to improve product line (Sale mode (5W1H) telemarketing,catalog (How…
How to improve product line
current situation
Strength
Better service
Quick reaction team
Own factory
Customization
Weakness
Low Brand Awareness
unexceptional product
long payment terms(at least 1 month)
Opportunity
Design team
Threat
Amazon,Taobao,China factory direct wholesale
Target marketet
commercial procurement
#
#
Other channel
Showroom
#
Online store
#
local retail
#
Social network
#
Sale mode (5W1H)
telemarketing,catalog
How did it happen?
Listen to our customer
Understand their needs
Provide them options
sometimes they need product dimension
Low price,discount
Why did it occur?
We don't have showroom
website
Where will it be placed?
apartment complex
pool
Lounger & side table,daybed
terrace
Long table & dining chairs
sectional sofa
top floor
sectional sofa
garden
Bench, four chairs & coffee table
balcony
two chairs & side table
patio set
residential guard
When did it happen?
wait for customers' calls
after confirming quotation
Unpredictable
What occurred?
Buy outdoor furniture for demonstrate
Who is involved?
construction company(Customer base)
Common customer
What are customers' demands?
information
origin
Brand description
Design
Better service
delivery on time
on call maintenance
Options and alternatives
more textures
more cokors
more materials
Fairness
fair price
Expected quality
warranty
Hotel
Resort
Features
Too similar products
Differentiate
New collection
Strong product line
Not suitable for some environments or activities
Add more functional furniture
Add eye-catching products
