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Shareholders (External (Customers (The one who purchasing goods and serv,…

- - - - Receives quality stocks on time
      - Reasonable prices
      - Offer preferential credit terms
  - - - Put demand on buss to create jobs
      - Prov extra income
      - Spend in local community
      - Want buss accountable for impact of their activities on environment
  - - - Buss might benefit from some competition because creation of innovation and mew prod
      - Remain competitive, buss need to aware of and respons to practice of rivals
      - To bencmark performances as key indicator againsts its main rivals (profit, sales turnover, market share fig)
  - - - Unfair buss practices need to avoid
      - Correct amount of corporate tax is paid from net profit
      - Heath and safety standards at work
      - Compliance with employee legislation
      - Consumer protection law
    - - Control interst rate
      - Create employment and investment opp
      - Offer incentives to mnc to locate in their country
        
        Subsidid rent
        
        Tax concessions
        
        Initiatives benefit org
        
        Road building
        
        Communication network
- - - - Prod goods and serv
      - Communicate with cust
  - - - Annual bonuses
      - Profit max
  - - - Voting right
      - say in how comp is run
    - - Max dividends
      - Achieve capital gainin value of shares