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Principles of design (Unity (Unity is the completeness and harmony of a…
Principles of design
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Balance
Formal balance
When elements on a page can be centered and/or evenly divided both horizontally and vertically it has symmetry.
Symmetrical balance
is generally for more formal, orderly layouts.
Balance refers to the distribution of elements, whether unified or varied, within a work.
Variety
Variety is a kind of visual diversity that brings many different ideas, media, and elements together in one composition
Variety is a collection of ideas, elements, or materials that are fused together into one design
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Poportion
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The human body is a considered an ideal proportion based on the size relationships between the body and the head.
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Constrast
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For example, a painting may have bright colors that contrast with dull colors or angular shapes that contrast with rounded shapes.
Emphasis
Emphasis is the method used to draw attention to a part of the design by making it the focal point or the main idea
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Rhythm
Rhythm is a reoccurring movement or pattern, which can produce a feeling of motion in the design.
Size, shape, color, spacing, angles and texture of the materials are all factors in placing rhythm in a design and can help lead the eye in some direction.
Movement
Movement is the path the viewer’s eye takes through the artwork, often to focal areas. Such movement can be directed along lines edges, shape and color within the artwork.
Pattern
Repetition of an element of art (shapes, lines, or colors) to achieve decoration or ornamentation.