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Swine health (Role of consultants (Pick up the problem (Where does it…
Swine health
Role of consultants
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They have the experts, but they don't have new ideas
Collaboration
Temporary, to help them with the first step
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Food
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Made extern, in other firms
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Ingredients of competitors are known, but the proportions aren't
Problem
A lot of competitors do have new products, so a new product should be implemented very fast
The research department looks too much in old interventions/ products instead of figuring out new ones.
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Was detected fast, so a new innovation can be profitable
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The ideal plan
Time
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Within two months a new campaign, so within two months an idea
Money
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Intervention itself should be not too expensive, especially for the farmers
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Marketing
At the moment, not efficient
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Possible solutions
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New marketing campaign, with the new innovative idea.
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Organisation
Four
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Research
Are looking too much to old ways to improve food, and less to new ways
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