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國際企業管理 CH12 The Strategy of International Business (Global Expansion,…
國際企業管理
CH12 The Strategy of International Business
Strategy and the Firm
Strategy
一個組織，採取所有行動時的最高指導原則
Profitability
ROE(Return On Equity)
分子/分母
ROE=【R/S】X【S/A】X【A/E】
Ratio Analysis
Profit growth
整體營利成本
Overall operating profit costs
Value x Qi
↥
(WTP) Perceived Value
Price x Qi
Cost x Qi
↧
生產要素Factors of production
↥ 產品市場 Product market
↧ 要素市場 Factor market
Accounting
B/C 資產負債表
A左邊:錢用在哪? 流動資產、固定資產、無形資產
DE右邊:錢如何來? 負債、股東權益、資本
I/S 損益表/ 收益表
毛利 = 凈銷售 (Net Sales) - 銷貨成本 (Cost of Goods Sold)
凈銷售 = 銷售 (Sales) - 銷貨退回與折讓 (Sales Returns and Allowances)
銷貨成本 = 期初存貨(Beginning Inventory) + 購貨 (Purchases) - 購貨退回與折讓 (Purchase Returns and Allowances) + 購貨運費 (Freight-Out/Delivery Expense) - 期末存貨(Ending Inventory)
純利 = 所有收入 (Revenue) - 所有支出 (Expenses)
Value Creation
Primary Activities
Support Activities
Support Activities
Expense
Net profit
Primary Activities
Cost
Gross profit
Strategic Positioning
Strategy
Business Level
Function Level
Corporate Level
Group
事業Business
部門Department
事業Business
部門Department
事業Business
部門Department
對外(上)、對內(下)、競爭者(左)、互補者(右) *向線圖
External (upper), internal (lower), competitor (left), complementary (right)
International enterprise
For-Profit organizations
Operations Cross-border
母國 Home Country
地主國 Host Country
PESTEL
Marketing
Intl finance
Strategy Management
策略聯盟
競爭者聯盟
國貿 V.S. 企管
國貿負責的部分為貿易，產品以及服務等進出口的交易行為
企管負責管理五管
Human resource management)
Research & development management
Marketing management
Finance management
Production and operation management
International enterprise
↥ PESTEL
Macro-environment :
↧ 經營管理Management
Global Expansion, Profitability and Profit Growth
規模經濟(Economies of scale)EOS
AC曲線因為學習經濟經驗，累計產出增加，因此交流曲線向下移動
Because of the economic experience of AC curve, the cumulative output increases, so the curve shifts to the right
(X，Y=Cost，Quantity)
MES最小有效規模
Minimum
Efficient
Scale
區位經濟Location economy (Factors of production)
範疇經濟(Economic of Scope)EOS
Leveraging Subsidiary Skills
母公司 Headquarter
子公司Subsidiary
分公司 Branch company
股東Shareholder
董事會
Board of Directors
高階管理者Executive
中階管理Middle management
Review
Why Global Expansion
Home Country to Host Country
(Strategic alliance)
What is Strategy & Firm / Intl
V-P-C
Chart *向線圖
(X，Y)=(Cost Reduced，Locally Responsive)
Global Business (top left) 全球企業(左上)
International Business (bottom left) 國際企業(左下)
Multi-Domestic Business (bottom right) 多國籍企業(右下)
Multinational Business (top right) 跨國企業(右上)
CS (Value) (Price)
TC (Price) (Cost )
Perfectly Competitive Market
(Producer Surplus, consumer surplus)
Monopolistic market( Balanced MR=MC)
Value
營運活動(產銷人發財)FDI
Home Country ?
ex) TSMC台積電
以股東來看有60%來自外資(不是台灣公司)
以控制權來看主要高階主管是台灣人(是台灣公司)
106212514周瑋琳
