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Davos 2017 - Press conference with Alibaba and the International Olympic…
Davos 2017 - Press conference with Alibaba and the International Olympic Committee
1.Intention
Why is Alibaba deal with the IOC?
Exert political influence
As profesor Simon Chadwick said, China wants to be the world’s biggest domestic sport economy by 2025 so this is a sign that it is seeking to grow in the sporting industry
To hit critical global targets
The Olympic is the highest platform that the audience is about 80 percent of the world's population, and people in 206 countries will be watching, and allowed it to stand with International brands such as coca-cola
Fighting Counterfeiters
For Alibaba, the partnership also adds pressure on the company to fight sales of counterfeit merchandise
Why IOC sign up with Alibaba?
Promote to young sport fans using tmall as platform
According to the 2016 Rio Olympics, the youth enthusiasm for the Olympics is fading compared with the previous year
TOP partnership programme only for state enterprice
Each basically reflect the global economic impact of those countries as BABA represent the impact of China
Alibaba cloud support
The IOS will use the first-class cloud computing and big data infrastructure and services, makes the olympic to the era of Internet
BABA beats Amazon
Alibaba shares have gained 75.18% in the past twelve months compared to 26.20% of Amazon and finally won the deal with IOS
Method
E-commerce platform
Selling the products which are produced by Olympic committee
Building a global digital platform for fans of the Olympic
3.Digital content
Using technology skills to build a local channel for Chinese
Cloud service
Online computing services and data analytics for the sporting contest
Hawk-Eye,Goal-line technology,Uncrewed vehicle,etc. are used for fairer contest
Alibaba's successful experience in handling Double 11 shopping carnival attracts IOC to let Alibaba in
Cloud service should hold on the risk of computer system crash
Benefit
To help evolve the Olympic Games for the digital era
To empower the International Olympic Committee in a game-changing digital transformation
To help connect more young people to the Olympic Movement
Problem
Counterfeit
Alibaba has nearly 2000 people and put more than 1 billion RMB to solve this big problem.