Please enable JavaScript.
Coggle requires JavaScript to display documents.
L'Oreal (App - project structure ideas (1) One project per group, per…
L'Oreal
App - project structure ideas
1) One project per group, per product
Each group has a different project in the app for each product they trial
This would end up potentially being 28 projects. Could copy and change dates to be easier, but still very manual
2) One project per product
Use different comms plans to separate
Project looks like it runs for a year, have to communicate that they only have x months
3) One project "Beauty challenge" for all
7 groups on one project
App - mission structure ideas
1) Each product has 4 missions - 1. Scan 2. Beauty challenge 3. Loyalty challenge 4. Review
G1
Kiehls
Standard weekly comms
Weekly Newsletter/Comp
Project Summary
Welcome
Whoosh
Auto comms
Beauty challenge complete
Reach loyalty tier 1,2,3
Great/Quality photo
About to be cut from challenge prompt
You have been cut from challenge
YSL
Lancome
Loreal
Influencers
Only 4 products = 4 projects in the app that run for a year. Comms ad-hoc as needed